Relation Between Web Design and Marketing


All business owners feel that a professional web design is important for any business. But if we will ask them why web design is important for business, then only handful of them will have a proper answer. Web design is not all about making your website beautiful. If a website – which has all the latest functionalities and have a very good looking design, fail to deliver the set goals then the purpose of creating such aesthetically beautiful website serves no purpose. The main problem lies here is that many owners hire two different agencies –

  • First to develop web design (Web Design Agency)
  • Second one to market it (Digital Marketing Agency) as a result the website fails to deliver the set goals.

Using a Comprehensive Approach:

As discussed above many business owners use traditional approach to hire two separate agencies first one develop and seond one to market their website. This traditional approach is not effective now. Instead, business owners should opt for a Comprehensive Approach. As web design should be incorporated in consultation with branding and marketing guys. So, all in all if you will hire different agencies to work on your website then it won’t deliver desired results.



Website Design and Content:

While creating a website design, business owners should consider the fact that it serves their users. According to several studies, online users count different web design elements as one of the top factors while trusting a website. Moreover, most users do not like Pop-up ads, boring and busy layout, slow page load time.

  In addition, to these web design elements users do value the content of the website. Recently, you must have heard about various search engine algorithms and after these algorithms we do say “Content is King”. So, in order to attract the visitors to your website you need to generate quality and genuine content for your website. This will not only increase your website traffic but will also help attract search engine bots on regular intervals.

So, in the end I would suggest that you need to use a comprehensive Approach, so that your web design resonates with your marketing efforts.

Article Resource - http://www.straitslogic.com.sg/2017/11/27/relation-web-design-marketing/


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